Top 5 Books and Reference Apps in Kenya: Q1 2022 Performance

In the first quarter of 2022, the performance of the top 5 Books and Reference apps in Kenya showcased diverse trends in downloads, revenue, and active users. Here’s a detailed look at how these apps fared.

Webfic - Fantastic Reading saw a fluctuating yet overall positive trend in weekly revenue, peaking at approximately $2.3K in the week of January 31. Weekly downloads experienced significant spikes, reaching around 1.6K in late January and 1.4K in late March. Active users showed a general upward trend, starting from 2.9K at the end of December and peaking at nearly 4K by the end of March.

GoodNovel - Web Novel, Fiction had a more stable revenue pattern, maintaining around $1.4K in early January with a slight dip to $918 in mid-March. Downloads were relatively low but showed a minor surge to 441 in late February. Active users peaked at about 6.4K in late February but dropped to approximately 4.7K by mid-March before recovering to 6K by the end of the quarter.

Joyread exhibited a steady revenue trend, with weekly earnings ranging between $661 and $1K. Downloads fluctuated significantly, with a notable peak at 2.2K in late March. Active user numbers also showed a sharp increase, peaking at over 2K in the last week of March.

Bravonovel - Fictions & Webnov had a varied revenue trend, with the highest weekly revenue of approximately $1.8K at the end of December. Downloads spiked dramatically to 1.7K in the final week of March. Active users saw a steady increase, culminating in nearly 2.8K by the end of the quarter.

NovelCat - Reading & Writing experienced a decline in weekly revenue, starting at $871 and decreasing to around $502 by the end of March. Downloads also trended downward, with a peak of only 500 in late December. Active users followed a similar pattern, starting at 3.4K and dropping to about 2.5K by the end of the quarter.

These insights are derived from Sensor Tower data, providing a comprehensive view of app performance across both iOS and Android platforms. For more detailed insights, visit Sensor Tower.